The Impact Of Mobile Apps On Businesses
Technology has taken over every sector. Technology advancement comes with more and more convenience and that is why everybody embraces any one that comes. Several decades ago, all you needed to sell your products and services was a physical store. People ordered either by going to the store physically or by making an order through phone calls.
Gradually, the emergence of internet changed everything. Hence, every retailer who wanted to remain in business had to get a functional website. Otherwise, they will run out of business.
Technology now moved from desktop websites to mobile friendly websites, since people now access the internet more via mobile devices than via laptops and desktop machines. As companies were getting settled with mobile websites, the emergence of smartphones raised the bar again. Now, having a mobile website is not enough. To guarantee the convenience of your customers you need a mobile app.
The world embraced mobile apps because of the benefits attached to mobile devices. This is why app development has become the top business right now. The high demand for mobile apps has led to the arrival of several mobile development companies.
With a functional mobile app, you are sure of regular traffic. It facilitates customers’ visit to a website. Customers will not just tap on the app. Instead they will tap on it when they want to order a product or service. A functional app pulls traffic with higher conversion rate.
There are other certain highly important features that make a mobile app significant. Without some of these features, businesses may not be able to get the best results from a mobile app.
1. Quick Feedback
Every mobile application should have a quick feedback feature. It could be a link or a button that will open up either a blank email or a plain message template. This will make it easy for the customers to send their feedback. The easier it is for the app users to send a feedback, the more feedbacks will be received. Feedbacks are of great importance as the best ideas are usually gotten from customers’ feedback.
2. Share Button
A share button should be available and also the app should be integrated with all the popular social media. This makes it easy for the users to share business advert or other web content through all the social media. The easier to share business content, the more users will share it. And sharing cannot be easier than using a share button.
3. Analytics
A very feature as well. It will help to keep track of the necessary statistics of the app. The report from the analyses will guide the business on how to upgrade the app. It also helps to determine the features that are pulling the traffic and the ones that are just redundant.
4. Search and Filters
If the application contains a long list of services and products, it may be cumbersome for customers to scroll through before they can find what they are looking for. Only very few customers will have such patience. It is better to include a search and filter feature in the app. So that instead of scrolling through, customers can just describe what they want.
5. Good Performance
Nothing is more frustrating than a slow experience. The application should load very fast and it should not hang at any point. If some of the users might have low signal, the app should be designed in such a way that it will still respond accordingly. Poor signal is a common challenge in many cases.
6. Security
Without this feature in place, all the other features are useless because if any confidential information leaks out from the app, users can sue the company for an amount that may erode the profits. So, security should be of paramount importance when developing a mobile appication.
Closing
The world has gone mobile, and there is no turning back. Regardless of the industry, mobile apps are extremely useful for attracting new customers and retaining old customers. Whether a company is trying to improve the customer experience, increase engagement, or increase sales, launching an app can definitely help to achieve the goals. It is important to take advantage of the mobile app market while it is still relatively untapped. Doing so will allow you to reap the value that business mobile apps produce.
Simos is a Software Developer, Consultant and Android enthusiast. He is an ambitious and creative individual, passionate about providing solutions. His areas of interests include sports, coding, hardware and exploring new technologies.