7 Ways Technology can Benefit Your Business
It can be difficult to keep up with the latest technologies, especially if you’re not a natural tech-head. To see growth and success in your business, you do need to understand the benefits of what is available to you. Technology can aid your business in many ways, and we have listed some of the benefits in this article. If you haven’t caught up yet, then it might be time for a rethink.
Consider the following, and make the relevant changes in your business:
Benefit #1: Technology can aid productivity
Think about your working day and the many tasks you have before you. We are betting you have a lot on your plate, and like many of us, you probably wish you had more time in the day to get everything done. While there isn’t technology in place (yet) to slow down time, there is technology available to aid your productivity in the day, increasing business efficiency so you are able to get through most of your to-do list at a faster rate than you would if you were still reliant on manual processes. Technology can streamline many of your usual tasks, from managing your accounts to improving your sales processes. For both you and your employees, the need for overtime should soon become a thing of the past if you implement just a few of the tools that are available to you. Apart from the numerous free tools out there that could help you reshape the way you work, there is always the option of investing in tailor made tools that can automate tedious everyday tasks and have a great return on investment (ROI) that could turn into profit pretty quickly! Don't forget, making your sales skyrocket is just one of the ways to make profit. Saving a lot of time and minimizing your costs and needs is also a great source of profitability, allowing your company to prosper!
Benefit #2: Technology can secure your business
For starters, you will probably understand the importance of digital security systems to protect your business from intruders. With CCTV, access controls, and alarm systems in place, you can protect your business from any outside threats. In the age of cybercrime, you also need to secure your business in the event of hacking attempts. Data breaches are more common than ever before and assuming you keep an eye on the stories reported in news media, this should be of no surprise to you. As a business owner, you need to gain your customer’s trust, and part of this is having security measures in place to protect their information. This not only includes the installation of the latest firewalls and anti-virus software on your computer systems, but it also includes the proper education of your stuff and custom configurations for your networks and applications. Without them, you are leaving yourself open to attack, and should the unthinkable happen, you will lose both customers and your reputation.
The five most efficient cyber defenders are: Anticipation, Education, Detection, Reaction and Resilience. Do remember: "Cybersecurity is much more than an IT topic. Stephane Nappo
Benefit #3: Technology allows for mobile working
Thanks to the power of the cloud, you and your employees can work from the car, home, or anywhere that can secure an internet connection. You can create a mobile office on your phone or computer, and use cloud-powered applications that enable you to communicate and collaborate with your employees and business clients. Considering many employees and business owners crave a greater work-life balance, you can utilise these technologies to bridge that gap.
Benefit #4: Technology can help you market your business
On a very basic level, you are probably using technology to market your business on a regular basis. With a website and the usage of social media apps, you are (we are assuming) already utilising some of today’s technologies to promote your business. Hoorah! However, you can leverage technology in other ways. There are all kinds of software tools and options available to you, from those that can measure the effectiveness of your marketing strategies and help you with your brand design to Data Science and Machine Learning solutions that could literally create gold from your multiple data sources. You can take contact us to get a better insight of the available solutions that would match your needs. Through every stage of your marketing journey, you can utilise such solutions to both find and attract potential customers to your side.
Data is the new oil. Clive Humby
Benefit #5: Technology can help you beat the competition
Any business that hasn’t dragged themselves into the 21st-century is going to suffer. As we have already suggested, technology can improve marketing, boost productivity, and offer protection. If you have such technologies in place and your competitor doesn’t, you are already putting yourself at an advantage. However, there are more ways to use technology to beat your rivals. With the rising of technologies like Internet of Things(IOT), Artificial Intelligence and 5G network speeds, there is just so much space for you to innovate and distinguish your bussiness in your target market. Investing in today's technology you become able to compete even with the strongest players of the market, while keeping your ROI at a high rate and your costs and risks at a way lower level than you would think! Sure, technology can be pretty expensive, but if you think of how quickly and safely your invested money can be returned and even turned to profit you will definately change your mind. You just need to trust the right people and always have a full plan in place before taking any action.
The best investment is in the tools of one’s own trade. Benjamin Franklin
Benefit #6: Technology can help you scale better
As a small business, you might not have the funds to hire a large team to work with you from the start. You won’t have the same budget for your marketing as businesses that are well established in your target market. However, your business doesn’t have to suffer as a consequence. Thanks to the many software solutions and tools available to you, it is possible to run a business without hiring a huge staff team. Provided you have a good looking website, your online presence doesn’t have to suffer next to your larger competition. Thanks to marketing automation tools, you don’t need a large marketing team to manage this aspect of your business. Money might be tight, and your staff ratio may be low, but technology can help you to stay afloat, no matter how many ripples the bigger businesses create in the marketplace.
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom. Anaïs Nin
Benefit #7: Technology can strengthen your customer service
Technology should never take over human interaction entirely – most customers still prefer the personal touch – but you can use tech to your advantage. From CRM systems to online chatbots, you can improve the way you communicate with your customers, speeding up processes which can benefit both you and your customers. You can also use social media and your website to stay in touch with your customers; great for communication and improving your brand loyalty.
Finally
Technology can benefit your business in many ways, so if you haven’t already, now is the time to get on board. Use some of the suggestions we have given you in this article, and continue to research the latest innovations available to you. Your business should prosper and grow as a result, and that, if for no other reason, should be all the incentive you need to modernise your operation.
And don't forget! You are always welcome to contact us, for a free assesment of your bussiness needs and capabilities!
Sofoklis is a versatile Project Manager with lots of hands-on experience despite his young age. Coming from a strong Academical Background, he deeply understands how organisations operate and always looks to optimize procedures, thus creating profit for his clients. He posseses strong social and analytical skills, always focuses on planning ahead and most of all, he is an understanding professional who gives 100% of his attention to each client's needs.